A Bayesian methodology for simultaneously detecting and estimating regime change points and variable selection in multiple regression models for marketing research
| Year of publication: |
2007
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|---|---|
| Authors: | Fong, Duncan ; DeSarbo, Wayne |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 5.2007, 4, p. 427-453
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| Publisher: |
Springer |
| Subject: | Change point models | Variable selection | Bayesian analysis | Multiple regression models | Promotion response modeling |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005701830