Bayesian nonparametric dynamic methods : applications to linear and nonlinear advertising models

Norris I. Bruce

Year of publication:	2019
Authors:	Bruce, Norris I.
Subject:	advertising effectiveness \| Dirichlet process mixture \| hybrid particle filter \| non-Gaussian kernel \| particle filter \| Rao-Blackwellized particle filter \| Theorie \| Theory \| Monte-Carlo-Simulation \| Monte Carlo simulation \| Bayes-Statistik \| Bayesian inference \| Zeitreihenanalyse \| Time series analysis \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Nichtparametrisches Verfahren \| Nonparametric statistics \| Nichtlineare Regression \| Nonlinear regression \| Zustandsraummodell \| State space model \| Markov-Kette \| Markov chain

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/0022243718810524 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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