Bayesian statistics and marketing
Peter Rossi ; Greg M. Allenby ; Robert McCulloch
| Year of publication: |
2005
|
|---|---|
| Authors: | Rossi, Peter E. ; Allenby, Greg M. ; MacCulloch, Robert E. |
| Publisher: |
Chichester : Wiley |
| Subject: | Marketing research | Mathematical models | Marketing | Bayesian statistical decision theory | Marketingforschung | Bayes-Entscheidungstheorie | Mathematisches Modell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 348 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index Internet-Ausg. u.d.T.: Bayesian statistics and marketing |
| ISBN: | 978-0-470863-67-1 ; 0-470863-67-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004843795