BBVA's data monetization journey
Elena Alfaro, Marco Bressan, Fabien Girardin, Juan Murillo, Ida Someh, Barbara H. Wixom
| Year of publication: |
2019
|
|---|---|
| Authors: | Alfaro, Elena ; Bressan, Marco ; Girardin, Fabien ; Murillo, Juan ; Someh, Ida ; Wixom, Barbara H. |
| Published in: |
MIS quarterly executive. - Atlanta, GA : Association for Information Systems (AIS), ISSN 1540-1979, ZDB-ID 2183465-9. - Vol. 18.2019, 2, p. 117-128
|
| Subject: | Banco Bilbao Vizcaya Argentaria | Wirtschaftsdaten | Economic data | Data Mining | Data mining | Datenverarbeitung | Data processing | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023207