Be like mike : the role of social identification in athlete endorsements
Brad D. Carlson and D. Todd Donavan
| Year of publication: |
September 2017
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|---|---|
| Authors: | Carlson, Brad D. ; Donavan, D. Todd |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 3, p. 176-191
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| Subject: | attractiveness | distinctiveness | endorser effectiveness | fit | reputation | social identification | Reputation | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011752696