Beat accelerating customer expectations with trend-driven innovation
Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu ; designed by Maria Isabel Reyes
| Year of publication: |
[2015]
|
|---|---|
| Authors: | Mason, Henry ; Mattin, David ; Luthy, Maxwell ; Dumitrescu, Delia |
| Other Persons: | Reyes, Maria Isabel (contributor) |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Konsumentenverhalten | Consumer behaviour | Trend | Innovationsmanagement | Innovation management | Unternehmensentwicklung | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | xiii, 352 Seiten Illustrationen 20 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (page 324-332) and index Abweichender Titel: Trend-driven innovation At head of title: Beat accelerating customer expectations with |
| ISBN: | 978-1-119-07631-5 ; 1-119-07631-5 ; 978-1-119-07647-6 ; 978-1-119-07632-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011489128