Because I (don't) deserve it : how relationship reminders and deservingness influence consumer indulgence
Lisa A. Cavanaugh
| Year of publication: |
2014
|
|---|---|
| Authors: | Cavanaugh, Lisa A. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 2, p. 218-232
|
| Subject: | deservingness | indulgence | relationships | self-assessment | consumption and product choice | Konsumentenverhalten | Consumer behaviour | Selbstevaluation | Self-assessment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362215