Because I'm happy : exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty
Silvia Cachero-Martínez, Nuria García-Rodríguez and Noelia Salido-Andrés
| Year of publication: |
2024
|
|---|---|
| Authors: | Cachero-Martínez, Silvia ; García Rodríguez, Nuria ; Salido-Andrés, Noelia |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 2, p. 492-512
|
| Subject: | Happiness | Loyalty | Past behavior | Satisfaction | Social enterprise | Sustainable consumption | Zufriedenheit | Kundenzufriedenheit | Customer satisfaction | Sozialwirtschaft | Social economy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lebensqualität | Quality of life |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-11-2022-1536 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014637157