Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Joe Calloway
| Year of publication: |
2009 ; 2. ed, Rev. and updated
|
|---|---|
| Authors: | Calloway, Joe |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Markenpolitik | Imagepflege | Benchmarking |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 251 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-49635-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004941392