Behavior-based advertising
Qiaowei Shen, J. Miguel Villas-Boas
| Year of publication: |
May 2018
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|---|---|
| Authors: | Shen, Qiaowei ; Villas-Boas, J. Miguel |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 64.2018, 5, p. 2047-2064
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| Subject: | advertising | behavior-based marketing | customer relationship management | behavior-based pricing | marketing | promotion | advertising and media | marketing analytics | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2719 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011873951