Behavior-Based and Outcome-Based Salesforce Control Systems
| Year of publication: |
1993
|
|---|---|
| Authors: | Cravens, David W. ; Ingram, Thomas N. ; LaForge, Raymond W. ; Young, Clifford E. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 57.1993, 4, p. 47-59
|