Behavior-based customer demography prediction in e-commerce
Veronika Urbancokova, Michal Kompan, Zuzana Trebulova, Maria Bielikova
| Year of publication: |
2020
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|---|---|
| Authors: | Urbancokova, Veronika ; Kompan, Michal ; Trebulova, Zuzana ; Bieliková, Mária |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 21.2020, 2, p. 96-112
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| Subject: | Demography prediction | Association rules mining | Topic modeling | Customer behavior | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Online-Handel | Online retailing | Demographie | Demography |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295994