Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
| Year of publication: |
2008
|
|---|---|
| Authors: | Pazgal, Amit ; Soberman, David |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 6, p. 977-994
|