Behavioral aspects of pricing
Ben Lowe; Julian Lowe; David Lynch
| Year of publication: |
2013
|
|---|---|
| Authors: | Lowe, Ben ; Lowe, Julian F. ; Lynch, David |
| Published in: |
Innovation in pricing : contemporary theories and best practices. - London [u.a.] : Routledge, ISBN 978-0-415-52161-1. - 2013, p. 357-375
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628009