Behavioral aspects of pricing
Year of publication: |
2018
|
---|---|
Authors: | Lowe, Ben ; Lowe, Julian F. ; Lynch, David |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 349-369
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Wahrnehmung | Perception |
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