Behavioral consequences of customer-initiated channel migration
Sebastian Ackermann and Florian von Wangenheim
| Year of publication: |
2014
|
|---|---|
| Authors: | Ackermann, Sebastian ; Wangenheim, Florian von |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 17.2014, 3, p. 262-277
|
| Subject: | customer channel migration | online and offline channels | direct and indirect channels | conditional difference-in-differences estimation | Vertriebsweg | Distribution channel | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393231