Behavioral determinants (profiles) of the entrepreneurs and their societal strategies: The case of Tunisian entrepreneurs

This paper is based on the central idea that the "new generation" of entrepreneurs integrates into its business plan of the aspects of Corporate Social Responsibility (CSR) both on the environmental plan, that social. With this in mind, we focused on the study of the relationship between social strategy and behavioral determinants of entrepreneurs. We try to investigate the reality through an empirical study involving a dozen Tunisian entrepreneurs. Validation of assumptions will be made by the principal components analysis and the simple regression. Indeed, and at the empirical level, a photograph of the observed distribution of 93 Tunisian firms in various industries, made using the principal components analysis. The results showed that the profiles of entrepreneurs have a significant impact on their societal strategies.