Type of publication: Article
Type of publication (narrower categories): Article
Language: English
Other identifiers:
10.24818/jamis.2018.02007 [DOI]
1663432309 [GVK]
RePEc:ami:journl:v:17:y:2018:i:2:p:301-307 [RePEc]
Classification: M31 - Marketing
Source:
Persistent link: https://www.econbiz.de/10015196267