Behavioral Finance and Your Portfolio : A Navigation Guide for Building Wealth

Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Part One Introduction to Behavioral Finance -- Chapter 1 What Is Behavioral Finance and Why Does It Matter? -- Why Behavioral Finance Matters -- Behavioral Finance: The Big Picture -- Standard Finance versus Behavioral Finance -- Chapter 2 Introduction to Behavioral Biases -- Introduction -- Behavioral Biases Defined -- Why Understanding and Identifying Behavioral Biases Is Crucial -- Categorization of Behavioral Biases -- Differences between Cognitive and Emotional Biases -- Difference among Cognitive Biases -- Emotional Biases -- A Final Word on Biases -- Part Two Belief Perseverance Biases Defined and Illustrated -- Chapter 3 Belief Perseverance Bias #1: Cognitive Dissonance Bias -- Bias Description -- Am I Subject to Cognitive Dissonance Bias? -- Investment Advice -- Chapter 4 Belief Perseverance Bias #2: Conservatism Bias -- Bias Description -- Am I Subject to Conservatism Bias? -- Investment Advice -- Chapter 5 Belief Perseverance Bias #3: Confirmation Bias -- Bias Description -- Am I Subject to Confirmation Bias? -- Investment Advice -- Chapter 6 Belief Perseverance Bias #4: Representativeness Bias -- Bias Description -- Examples of Representativeness Bias -- Am I Subject to Representativeness Bias? -- Investment Advice -- Chapter 7 Belief Perseverance Bias #5: Illusion-of-Control Bias -- Bias Description -- Example of Illusion of Control Bias -- Am I Subject to Illusion of Control Bias? -- Investment Advice -- Chapter 8 Belief Perseverance Bias #6: Hindsight Bias -- Bias Description -- Example of Hindsight Bias -- Am I Subject to Hindsight Bias? -- Investment Advice -- Part Three Information Processing Biases Defined and Illustrated -- Chapter 9 Information Processing Bias #1: Mental Accounting Bias -- Bias Description -- Practical Application.