Behavioral influence : a new look in persuasion research
Jerome B. Kernan and Peter H. Reingen
| Year of publication: |
1985
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|---|---|
| Authors: | Kernan, Jerome B. |
| Other Persons: | Reingen, Peter H. (contributor) |
| Published in: |
Research in consumer behavior. - Bingley : Emerald, ISSN 0885-2111, ZDB-ID 633945-1. - 1985, p. 159-199
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| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001009580