Behavioral models for analyzing buyers
Philip Kotler
| Year of publication: |
1969
|
|---|---|
| Authors: | Kotler, Philip |
| Published in: |
Dimensions of consumer behavior. - New York : Appleton, ISBN 0-390-62531-0. - 1969, p. 19-36
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 29. 1965, Oct. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002238506