Behavioral models of managerial decision-making
Year of publication: |
2012
|
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Authors: | Goldfarb, Avi ; Ho, Teck-Hua ; Amaldoss, Wilfred ; Brown, Alexander L. ; Chen, Yan |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 2, p. 405-421
|
Subject: | Verhaltensökonomik | Behavioral economics | Management-Informationssystem | Management information system |
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