Behavioral Pointers, ‘Economic’ Decision Mosaic and Neuro ‘Drivers’

This experiential paper, based on diary research, reflects upon entrepreneurial behavioural protocol via psychophysical approaches besides fundamental hematological systems. Linking choice data and processes, paper attempts to comprehending ‘drivers’ that underlie entrepreneurial behaviour and choice making, to discussing possible issues that emerge in neuro - behavioural scholarship. Attempt is to explore nature of decisions, identify methods to test causal relations, employ empirical cognitive and neural approach (es) to decision reasoning and establish a relation using hematological and biochemistry - management data to reveal neural paths in entrepreneurial choice making. Paper concludes with distinctive standpoints generated from theoretical ‘choice mosaic’ that best fits explanation