Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Robert J. Meyer; Joachim Vosgerau; Vishal Singh; Joel E. Urbany; Gal Zauberman ...
| Year of publication: |
2010
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|---|---|
| Authors: | Meyer, Robert J. ; Vosgerau, Joachim ; Singh, Vishal ; Urbany, Joel E. ; Zauberman, Gal |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 3, p. 301-315
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| Subject: | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Soziale Wohlfahrtsfunktion | Social welfare function |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008648788