Behavioral response to online pricing : empirical and managerial insights
Gurumurthy Kalyanaram, Gordhan K. Saini, Suresh Mony and N. Jayasankaran
| Year of publication: |
2022
|
|---|---|
| Authors: | Kalyanaram, Gurumurthy ; Saini, Gordhan K. ; Mony, Suresh ; Jayasankaran, N. |
| Subject: | Asymmetric price response | Customization of pricing | Digital marketing | Dual entitlement theory | Ecommerce | Online marketing | Online pricing | Perception of (un)fairness in pricing | Personalized pricing | Pricing | Prospect theory | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Prospect Theory | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIBR-07-2021-0281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013288099