Behavioral science foundations of consumer behavior
ed. by Joel B. Cohen
| Year of publication: |
1972
|
|---|---|
| Other Persons: | Cohen, Joel Benjamin (contributor) |
| Publisher: |
New York, NY. [u.a.] : Free Press |
| Subject: | Verbraucher | Kommunikation | Marktforschung | Soziales Verhalten | Sozialpsychologie | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VI, 474 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | mit Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000580349