BEHAVIOURAL ADVERTISING - Privacy in social networking: A threat to behavioural marketing - Does online privacy matter? And how does this affect behavioural targeting? Here's a legal appraisal.
| Year of publication: |
2008
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|---|---|
| Authors: | Gray, Tracy ; Zeggane, Thomas ; Maxwell, Winston |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 50-53
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