Behavioural Analysis of Consumers’ Towards Selection of Mobile Network Service in Asansol-Durgapur Industrial Region

Mobile Phone becomes a part of our daily life. The latest development in the fast growing Mobile Phone market of India provides a market forecast until 2016. India has the second-largest telecom network in the world. Mobile based Internet is a key component of Indian Internet usage, with seven out of eight users accessing internet from their mobile phones. In present scenario it has become very important to analyse the dynamics of consumer behaviour in the telecom industry; as the industry has got ample opportunity to grow in near future also. This analysis may be vital for different companies, in order to improve and modify their existing marketing model. This study aims to gain knowledge about key factors that influence consumer behaviour in telecommunication sector. Keeping in mind the paper aims:To study whether the Mobile Phone consumers are price conscious or rendered for good network and service. In this study, we have conducted our survey from retail outlets to common consumers within various age groups as well as various income groups in Asansol-Durgapur industrial region (a selective industrial area) of West Bengal. The survey period was from July'2015 to December'2015 (six months). The intention of our research is to know how the Indian telecom network and service providing companies satisfy the consumers and also to get a clear idea about the satisfaction levels, trends and what modification/improvement they would like to bring in their marketing strategy to fulfil Indian Telecom consumers' real demand