Behavioural drivers of access-based consumption among millennial and generation Z in India
Year of publication: |
2022
|
---|---|
Authors: | Ravikumar T ; Sriram, M. ; Prakash, N. ; Divakar, G. M. ; Halaswamy, D. |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 27.2022, 2, p. 261-276
|
Subject: | access-based consumption | ABC | sharing economy | collaborative consumption | behavioural drivers | millennial | generation Z | India | Bangalore | Indien | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Altersgruppe | Age group | Privater Konsum | Private consumption | Junge Erwachsene | Young adults |
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