BEHAVIOURAL ECONOMICS - Return of the hidden persuaders - Marketers need to beware of over-reliance on semi-scientific methods to justify marketing strategies.
| Year of publication: |
2010
|
|---|---|
| Authors: | Baker, Nick |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 10-13
|