Behavioural insights applied to policy

This report summarises key insights from the "Behavioural Insights Applied to Policy" workshop organised by the Competence Centre on Behavioural Insights (CCBI) on 23-24 September 2024, in Brussels. The workshop gathered policymakers, academics, and practitioners from a range of government bodies and international organisations, to explore the value of applying behavioural science to policymaking. Key discussions addressed behavioural strategies for individual and systemic behaviour change across various domains, including public health, environmental policy, and migration. Despite the increasing demand for using behavioural evidence in policy, there is awareness that this requires early involvement in the policy process, oftentimes a fruitful collaboration with design (for policy) experts and should not be seen as an easy substitute for more structural/system interventions. The breadth of topics highlighted the critical need for integrating behavioural insights into policy design and implementation, reinforcing the importance of cross-country exchanges among behavioural experts to enhance policy impact.