Behavioural intention to use social networking mobile apps : the case of TikTok
Mahendar Goli and Mohsin Khan
| Year of publication: |
2022
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|---|---|
| Authors: | Goli, Mahendar ; Khan, Mohsin |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 29.2022, 1, p. 16-31
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| Subject: | perceived ease of use | perceived enjoyment | narcissism | social influence | behavioural intention | uses and gratifications theory | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes | Soziales Netzwerk | Social network | Mediennutzung | Media usage | Kundenzufriedenheit | Customer satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.125667 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013462189