Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and Why Some Do Better Than Others)
| Year of publication: |
2011
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|---|---|
| Authors: | Mukherji, Prokriti ; Sorescu, Alina ; Prabhu, Jaideep C ; Chandy, Rajesh K |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 5, p. 53-71
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