Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels
Gianluigi Guido
| Year of publication: |
2009
|
|---|---|
| Authors: | Guido, Gianluigi |
| Publisher: |
Bern [u.a.] : Lang |
| Subject: | Consumption (Economics)--Moral and ethical aspects. | Green products. | Green marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 183 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-03-430095-7 ; 3-03-430095-6 |
| Classification: | Marketing ; Philosophie und Theorie der Betriebswirtschaft ; Umweltfreundliche Nutzung natürlicher Ressourcen |
| Source: |
Persistent link: https://www.econbiz.de/10008910384