Being a member of global community : the effect of Chinese brand origin salience on global identity perceptions and brand evaluations
Zhuomin Shi and Xiangyun Zhang, Chunji Jin and Qianying Huang
| Year of publication: |
2024
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|---|---|
| Authors: | Shi, Zhuomin ; Zhang, Xiangyun ; Jin, Chunji ; Huang, Qianying |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 7, p. 842-854
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| Subject: | Brand origin | Chinese brand | Cross-cultural research | Global identity perceptions | Uncertainty avoidance | China | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Nationalkultur | National culture | Wahrnehmung | Perception | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2023-4830 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015166424