Being best in the world or best for the world? : fostering CSR cooperative behaviors through communication
Laura Illia, Elena Alberti, Grazia Murtarelli, Elanor Colleoni
| Year of publication: |
2022
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|---|---|
| Authors: | Illia, Laura ; Alberti, Elena ; Murtarelli, Grazia ; Colleoni, Elanor |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 2, p. 173-202
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| Subject: | CSR | Environment | Informative content | Message strategies | Persuasive content | Sustainable business | Corporate Social Responsibility | Corporate social responsibility | Welt | World | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-022-00055-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277053