Being critical in marketing studies : the imperative of macro perspectives
Nikhilesh Dholakia
| Year of publication: |
2012
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|---|---|
| Authors: | Dholakia, Nikhilesh |
| Other Persons: | Bech-Larsen, Tino (contributor) ; Aschemann-Witzel, Jessica (contributor) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 2, p. 220-225
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| Subject: | macromarketing | critical marketing | epistemic barriers | researchscapes | global marketing field | Marketingtheorie | Marketing theory | Critical Management Studies | Critical management studies | Kritik | Criticism | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009558350