Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services
Tian Lu, Xianghua Lu, Hui Yang, Peter Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Lu, Tian ; Lu, Xianghua ; Yang, Hui ; Zhang, Peter |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 1, p. 166-183
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| Subject: | Credibility | emotional appeals | empathy | financial technology | microloan | platform operation | privacy | retargeting | Emotion | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Finanztechnologie | Financial technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10591478231224925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014575539