Being "green" to trust and continue in a global pandemic
Nguyen Thi Phuong Thao and Lobel Trong Thuy Tran
| Year of publication: |
2023
|
|---|---|
| Authors: | Nguyen Thi Phuong Thao ; Tran Trong Thuy |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 2, p. 269-288
|
| Subject: | E-service | Global pandemic | Green brand image | Online trust | Perceived effectiveness | Vertrauen | Confidence | Coronavirus | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Epidemie | Epidemic | Welt | World | Online-Handel | Online retailing | Öko-Produkt | Sustainable product | Electronic Commerce | E-commerce | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-05-2022-0192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014267009