Being informed or getting the product? : how the coexistence of scarcity cues and online consumer reviews affects online purchase decisions
Andrea Wrabel, Alexander Kupfer, Steffen Zimmermann
| Year of publication: |
2022
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|---|---|
| Authors: | Wrabel, Andrea ; Kupfer, Alexander ; Zimmermann, Steffen |
| Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 64.2022, 5, p. 575-592
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| Subject: | Electronic commerce platform | Online consumer reviews | Online purchase decision | Scarcity cues | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12599-022-00772-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445676