Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco‐Innovative Product Designs
| Year of publication: |
2019
|
|---|---|
| Authors: | Paparoidamis, Nicholas G. ; Tran, Thi Thanh Huong ; Leonidou, Leonidas C. ; Zeriti, Athina |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 36.2019, 6 (22.09.), p. 824-847
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12509 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012094828