Being known or being one of many: the need for brand management for business-to-business (B2B) companies
| Year of publication: |
2007
|
|---|---|
| Authors: | Kotler, Philip ; Pfoertsch, Waldemar |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 22.2007, 6, p. 357-362
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