Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
| Year of publication: |
2010
|
|---|---|
| Authors: | Jozsa, Laszlo ; Insch, Andrea ; Krisjanous, Jayne ; Fam, Kim-Shyan |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 7 (2.11.), p. 594-604
|