Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Laszlo Jozsa; Andrea Insch; Jayne Krisjanous and Kim-Shyan Fam
| Year of publication: |
2010
|
|---|---|
| Authors: | Józsa, László ; Insch, Andrea ; Krisjanous, Jayne ; Fam, Kim-Shyan |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 7, p. 594-603
|
| Subject: | Werbewirkung | Advertising effects | Zielgruppe | Target group | Altersgruppe | Age group | Vergleich | Comparison | Hongkong | Hong Kong | Shanghai |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772823