BENCHMARKING AS A QUALITY ENHANCEMENT METHOD OF REGIONAL PLANNING IN TOURISM

The paper describes an evaluation system of tourism development strategies which will be used as a basic methodological procedure for the Benchmarking method application in regional planning. The paper evaluates tourism development strategies according to the requirements of strategy suitability with regards to the strategic position of the region, the acceptability for key stakeholders and its feasibility. These requirements have been converted to concrete decision-making criteria which were used for selection of the documents suitable for more detail analysis. The Kepner-Tregoe Decision Analysis was used as a decision-making tool. The paper tests the process of evaluating on the selected sample and goes on to compare different planning approaches with the aim of identifying the best transferable practices.