Benchmarking marketing productivity using data envelopment analysis
| Year of publication: |
2005
|
|---|---|
| Authors: | Donthu, Naveen ; Hershberger, Edmund K. ; Osmonbekov, Talai |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 11, p. 1474-1482
|