Beneficial e-personalization and related technological innovations applied to e-tailing
Alan D. Smith
| Year of publication: |
2014
|
|---|---|
| Authors: | Smith, Alan D. |
| Published in: |
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions. - Hershey : Business Science Reference, ISBN 978-1-4666-4510-3. - 2014, p. 20-46
|
| Subject: | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Personalisierung | Personalization | Elektronischer Datenaustausch | Electronic data interchange |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236840