Benefit-based O2O commerce segmentation : a means-end chain approach
Lin Xiao, Zixiu Guo, John D'Ambra
| Year of publication: |
2019
|
|---|---|
| Authors: | Xiao, Lin ; Guo, Zixiu ; D'Ambra, John |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 2, p. 409-449
|
| Subject: | O2O commerce | Benefit-based segmentation | Consumption relevant cognitive structure | Means-end chain theory | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-017-9286-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099651