Benefit Distribution of 4pl Cross-Border E-Commerce Logistics Alliance Based on Improved Shapley Value

A fair and reasonable interest distribution mechanism is the key to ensuring the stable operation and efficient development of the 4PL cross-border e-commerce logistics alliance. This paper expounds the organizational form and service characteristics of 4PL cross-border e-commerce logistics alliance, and systematically analyzes the influencing factors of 4PL cross-border e-commerce logistics alliance interest distribution, from the level of resource input, The four levels of business level, risk management and service level have established the alliance member interest distribution indicator system. Based on entropy-IAHP, the method for determining the weight of influencing factors of alliance members' benefit distribution is proposed. IAHP can effectively solve the problem that the traditional AHP evaluation method is unreliable due to the inaccurate information of the members of the alliance members. The influence of professional knowledge and experience is still subjective and random. The entropy method eliminates the bias caused by human factors, but it does not reflect the experience and opinions of decision makers. Therefore, the proposed entropy method combined with IAHP The method of determining the weight of the factors affecting the distribution of benefits can combine the objectivity of the entropy weight method with the realistic rationality of the IAHP method, and realize the effective integration of the two methods of subjective and objective weighting, so as to quantify the factors affecting the distribution of relevant benefits. Based on this, the alliance benefit allocation strategy based on Shapley value method is modified. Finally, the analysis of the benefit distribution method can make the benefits of the members of the 4PL cross-border e-commerce logistics alliance more reasonable and in line with the reality