Benefit segmentation : a decision-oriented research tool
Russell I. Haley
| Year of publication: |
1968
|
|---|---|
| Authors: | Haley, Russell I. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 32.1968, 3, p. 30-35
|
| Subject: | Markttechnik | Marktpsychologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002591176